Hey, 👋 Scott from The Sales Mastermind here. Today's module is less than 35 minutes to complete: The video is 14 mins to watch (or do x1.5-2.0 speed) The email is 6 mins to read And the exercise should take no more than 20 minutes total Welcome! This is the first email on your journey to Close an Unexpected Deal in 21 Days or Less. (Unexpected means it wasn’t in your pipeline before this program.) Before we start can you please let me know you got this email? Quickly reply “Got It” so I know...
4 days ago • 7 min read
Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 3 minutes. Founders: Close an unexpected deal in 21 days or less. (and set up the biggest December you’ve ever had) Starting Monday, we’re officially pre-launching The Sales Mastermind Case Study Group for “21 Days”, and I’m looking for a handful of founders who sell. We’ll work together on closing a deal, and you’ll provide a successful case study before I launch 21 Days beyond this newsletter. Our goal is to close one...
4 days ago • 3 min read
Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 4 minutes. Announcement - 100th Newsletter To celebrate 100 Newsletters, we’re announcing a program to help you: Close an unexpected deal in 21 days or less (and set up the biggest December you’ve ever had) AND Anyone subscribed to this newsletter can get the first three modules free, no credit card, no sign-ups, just Click Here The program consists of nine modules (in writing and video) emailed to you over three weeks,...
11 days ago • 4 min read
Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 4 minutes. Announcement - 100th Newsletter To celebrate 100 Newsletters, we’re announcing a program to help you: Close an unexpected deal in 21 days or less (and set up the biggest December you’ve ever had) AND Anyone subscribed to this newsletter can get the first three modules free, no credit card, no sign-ups, just Click Here The program consists of nine modules (in writing and video) emailed to you over three weeks,...
18 days ago • 3 min read
Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 1 minutes. This week, something different, a post that went viral in my Reddit sub - check it out: I’ve audited over 80 SaaS sales calls in the past year and only seen a demo like this twice. The product? Solid. But the AE? They won the deal in those 30 minutes, not in the months that followed. Here are the 6 things they did that I’ll never forget: 1. They opened with a real problemNo “quick intros” or fluff. Just a calm,...
25 days ago • 1 min read
Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 2 minutes. This is my last newsletter while on my HoneyMoon, so I thought I'd give my assistant a chance to write for you. The below is written by Alma. If you like it please tell me and you'll hear from her more often. Enjoy! 95% of the money comes from 8% of the market. Your newsletter today is inspired by Chet Holmes’ book “The Ultimate Sales Machine.” Below, we’ll cover: Story Time Why Volume is BS Dream 100 Action...
about 1 month ago • 2 min read
Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 2 minutes. I’m still on my HoneyMoon right now, the below is an updated version of an article I had published on a few sites, including Business Insider, in around ~2010 (I think...) Enjoy! Fail Forward When I hear the word “failure”, I think of sporting events I didn’t win, missed deadlines, and that embarrassing time I tried tying a jelly snake into a knot in my mouth. It has taken many failures to get to where I am...
about 1 month ago • 2 min read
Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 3 minutes. I’m on my HoneyMoon right now, so the below is an updated version of an article I had published on an Australian website called "Anthill Magazine Online", in around ~2008/09. Enjoy! 6.5 Reasons Surfing is like Founders Selling They might seem worlds apart, but there are many similarities between surfers and founders who sell. Here are six and a half. 1. Learning takes time Before even touching the water,...
about 2 months ago • 2 min read
Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 2 minutes. The amount of investment and budget flowing into AI is mind-boggling. And from a sales perspective, nothing has changed. Today we’ll cover: Storytime Benefits of selling AI The Beginning The End Storytime In 2025, I have supported businesses selling AI as a: Direct offering (an AI agent automatically identifying and mitigating shadow AI use) Sundry offering (an AI automation agency), and Combination (a startup...
about 2 months ago • 2 min read
Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 4 minutes. “You can’t manage what you can’t measure” - Peter Drucker. It’s the most cliché line in business … and it’s true. Today we’ll cover: Storytime Lead Generation Pipeline Created Closed Won Over Time Storytime I’ve built CRM-based dashboards for sales teams more times than I can count. It’s automatic by now. The core tracking is month-over-month, and by seller, comparisons of: Inbound leads and outcomes Outbound...
2 months ago • 2 min read