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Hi! It's The Sales Mastermind

I help founders who sell, but aren't "sales"people. Are you open to one hyper actionable sales tip per week, useful for your very next sales meeting and consumable in 4 minutes or less?

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Welcome, Welcome, Welcome (closing tips and tricks)

Hi, and welcome! You’re getting this email as a new member of The Sales Mastermind newsletter. Before we go any further to make sure you get these emails, if this landed in SPAM or the Promotions tab make sure to move it to the “Inbox”. How this works: For the next few days you’ll receive welcome emails with some of the best sales tips, tricks and ideas for “founders who sell, but aren't *sales*people.” Every Sunday I send out 1 hyper-actionable sales idea you can use in your very next sales...

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 1 minutes. London I'll be in London in a few weeks - want to meet up with me? Reply back and let's make it happen. “Good is the enemy of great” - Jim Collins. Whether your sales process is working or not, keep iterating and trying new ideas. You never know if you’re at Great or stuck at Good. You may be brand new to selling, or you may be a seasoned seller. In either case, to prevent stagnation: Make one change to the...

clap board roadside Jakob and Ryan

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 3 minutes. 100th Newsletter - Help 100th Newsletter coming up, what should I do to celebrate: Anything? Nothing? Please send me your ideas. For new customers transitioning from sales to onboarding can either be a delight or a nightmare. One leads to repeat customers, the other will cost you customers before their time. And the difference can be as simple as expectation management and effective communication. Today we’ll...

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 2 minutes. If the seller doesn't understand "why", they'll never close. Today we'll cover: Story Time Why Matters Osmosis Isn't a Strategy Find Their Motivation Story Time In early 2018, I was fired from my job. I was fired because for over 9 months, I never came close to closing a deal. Most mornings, I would walk into the Tottenham Court Road office in London thinking; "How do I still not get it? Why would anyone pay...

Mountains and valley bask under a sunny, cloudy sky.

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 3 minutes. **Sorry this is 1 day late, after it didn't send I spotted it was scheduled for 24 hours later than usual and decided to leave it and add this message, apologies!** Close an Unexpected Deal in 10 Days or Less I'm developing a system for sellers with at least two years of selling to "Close 1 Unexpected Deal in 10 Days (or less)." And I need a group to help me test it out. We're launching in early August - keen?...

chess pieces on board

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 4 minutes. Close an Unexpected Deal in 10 Days or Less I'm developing a system for sellers with at least two years of selling to "Close 1 Unexpected Deal in 10 Days (or less)." And I need a group to help me test it out. We're launching in early August - keen? Reply "10 Days" "You do not rise to the level of your goals. You fall to the level of your systems." - James Clear. Every founder wants consistent sales results,...

person using laptop

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 3 minutes. Request for Feedback I'm developing a system for founders with at least two years of working for themselves to "Close 1 Unexpected Deal in 10 Days (or less)." And I need a group of founders who sell to help me test it out. Sound interesting? Reply "10 Days" I expect the system will be ready in early August. Sellers are only human, and we make admin mistakes. However, when it's high stakes, we need to do...

a train traveling through a forest filled with lots of trees

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 7 minutes (if you follow the link). I put together a guide on “Building a SaaS Sales Pipeline That Converts” and I’ve referenced it 4 times this month. As most readers are relatively new to this newsletter and since it is such a banger, I thought I would share it with you again. Enjoy! This system is for sales leaders of two types of early-stage SaaS: You have some paying customers, most likely from the Triple F group -...

person in white medical scrub suit standing beside white and blue hospital bed

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 2 minutes. Sponsored by Pointer Strategy The below is one of five part of a certification I created for Pointer's "Resource Library" - and that is why today's newsletter is sponsored by Pointer - if you're in Australia looking for sales recruitment, GTM enablement/training or anything in between, check them out and let them know "Scott sent you." Sales is a lagging indicator - before you make a sale, a buyer must decide...

a woman is reading a resume at a table

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 3 minutes. The first hire in any function is always the hardest you'll make for that function. That holds doubly true for sales, as the job is inherently not within the seller's control (buyers decide when and from whom they buy). So far this year, I have hired eight sellers to join founder-led sales org. And I have seen consistent near-errors to avoid when hiring your first seller: Wrong Experience Being a successful...

men's white dress shirt

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 1 minute. I’m still recovering from my wedding, so this week is a round-up of some previous editions focusing on alternative lead-generation strategies: Any outreach must target a pain your buyer recognises and is motivated to solve. Make sure it passes the Sunday Night Test. Next, ensure that your lead generation is sustainable. Try the side door approach of starting a podcast. Partnerships take time, but they always...